The End of the “Coutts4” Brand
Disentangling Individual Stories from Collective Identity
The term "Coutts4," originating from the aftermath of Canada's Freedom Convoy 2022 protests, encapsulates more than just a social media hashtag. Emerging on Twitter on February 2nd, 2023, it evolved into a powerful symbol of solidarity for the plight of four men embroiled in legal turmoil following the protests. However, while successfully drawing atten…
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